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American National Bank 

Positioning Campaign

At a time when nation-wide banks were cutting back on lending and discovering new ways to charge fees to their customers, American National Bank chose a different path.  Although newly established in the marker, American National wanted to aggressively compete and find market share.  HollandMerriman created this series to poke fun at the big banks' ever more creative fee schemes, but more importantly highlight that ANB was in business and lending. 

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