As the CEO of three agencies (Holland Merriman Christian, which he co-founded; Fellers Marketing and Advertising; and Bates Southwest, a division of Bates Worldwide), marketing veteran Bill Holland has led award-winning campaigns for some of the world’s most recognized brands such as 3M, ExxonMobile, Verizon, Minute Maid, and Cellular One.



His background includes comprehensive branding campaigns, website redesign, public relations campaigns, and integrated marketing initiatives for dozens of high profile companies and institutions including Dean Foods, Walmart, Wells Fargo, Shell Finance, Bob Bullock Texas State History Museum, Ryland Homes and Dynegy, to name a few.



With deep experience in healthcare marketing, Holland has developed and implemented web-based marketing strategies for more than 100 hospitals and healthcare systems such as Dallas-based Triad Hospitals, Henry Ford Health System, Carolinas HealthCare System and others.  He has presented Internet strategies at several national healthcare marketing conferences.



His strategic and creative work has been recognized by various national associations in health care, as well as in banking, (Bank Marketing Association), retailing, (National Association of Record Merchandisers), automotive, (General Motors Dealer Marketing Association), sporting, (American Quarter Horse Racing Association), and economic development, (the American Economic Development Council, as well as the International Economic Development Council, which named his clients winner of The Most Innovative Marketing Campaign in the Nation five years in a row).

 

Holland earned a Bachelor of Science degree with honors from The University of Texas at Austin.