Online banks started pouring into the marketplace and most consumers did not know that many of these are really not banks at all, but companies put together by hedge funds to provide bank-like services for high fees and interest rates.  Amarillo National Bank asked HollandMerriman to attack the situation.  After all, where were these "banks" and what happens if they fail?  Serious questions with a humorous campaign answer.  

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ANB also introduced added Chip security to their locally-services debit and credit cards.  No better way to introduce them than through our ongoing "Corporate Banker" foil who blunders through situations with no regard to the kind of customer service ANB is known for.